Marketing and Sales

A small marketing budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

How You Will Benefit

• Recognize what we mean by the term “marketing.”
  
• Discover how to use low-cost publicity to get your name known.
  
• Know how to develop a marketing plan and a marketing campaign.
  
• Use your time rather than your money to market your company effectively.
  
• Understand how to perform a SWOT analysis.
  

What You Will Cover

• Defining Marketing
  
• Recognizing Trends
  
• Market Research
  
• Strategies for Success
  
• Mission Statements
  
• Brochures
  
• Trade Shows
  
• Developing a Marketing Plan
  
• Increasing Business
  
• Saying No to New Business
  
• Advertising
  
• Networking